Hi, I’m Caro.
Product-minded content strategist and creator. I help B2B SaaS and AI companies turn complex products into content that gets discovered and drives adoption. (English / Español)
I combine 10+ years in product strategy with content creation to produce educational videos and social media ads that explain complex software, improve discoverability, and help users understand product value.
Software Review Series for The Salon Business
Created a series of short-form educational videos for The Salon Business designed to help salon owners evaluate software platforms and discover solutions through search. I led the content strategy, scripting, on-camera delivery, editing, motion graphics, and visual storytelling, balancing objective comparisons with brand positioning while optimizing each video for YouTube search and AI-driven discovery.
UGC for SaaS + AI Platforms
Brands I’ve worked with
Why Me?
I create authentic, story-driven content that connects and converts. With over a decade in tech as a visual product designer and a passion for photography, I bring a strategic eye to every frame. Having traveled to 30+ countries and lived in Mexico for the past five years, I blend global perspective with cultural fluency — crafting visuals that feel real, relevant, and high-impact in any market.